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PM We Care

Charity foundation of PM International

With each FitLine product sold, PM-International gives an Hour of Life to children for a better future with better chances and long term benefits.

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PM International - PM We Care - Vicki Sorg in Zimbabwe

About PM We Care

PM International has given to Charities for over 20 years. Along the way, PM We Care Foundation was created. We engage in charitable projects for more than 20 years. Our mission is to support children and communities by providing long-term, sustainable and focused help and immediate assistance as well as emergency donations in times of need. Want to know more about our foundation and charitable projects? Watch the video!

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Humanitarian aid for people in need

Along with the support of sponsored children, PM-International helps people affected by catastrophes, natural disasters, and pandemics. In 2020, PM-International helped to fight the COVID-19 pandemic by donating 1 million Euros to relief efforts. As part of the 'PM helps' initiative, PM-International supported first aid responders by donating protection gear, disinfection bottles, vinyl gloves, infusion pumps, masks and food to severely affected regions.

PM-International also set up an emergency aid fund of 1 million Euros for refugees and affected people by the war in Ukraine. Among other things, PM-International sent hygiene articles, medicines and food to Ukraine and the surrounding border regions. In addition, 1 million meals in form of PowerMeal energy bars have been distributed.

PM International - World Vision_Médicos del Mundo_Hospital de Campaña Madrid 1_Copyright Ignacio Marín, Médicos del Mundo.

Our partnership with World Vision

In 2003, we started a partnership with the humanitarian, relief and development organization World Vision. PM We Care doesn’t simply donate to World Vision, it actively supports and visits the children and their communities, even in remote rural areas around the world.

Today we are World Vision’s worldwide largest corporate sponsor. In 2023, the charity engagement of PM-International in partnership with World Vision celebrates its 20th anniversary.

Visit our World Vision sponsorship portal, meet our sponsored children and see how you make a difference!

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What we achieved so far

6,000

Sponsored children

10,000

Sponsored children as long-term goal

40

Worldwide projects

20

Different countries

240,000

beneficiaries

€7.9 m

donated to World Vision since 2003

This is Vicki Sorg

Charity Ambassador of the PM We Care Foundation and wife of Rolf Sorg Founder and CEO of PM-International AG. For over 20 years Vicki is dedicated to improving the quality of life for children and their communities worldwide. She is a successful entrepreneur in her own right and network marketing influencer, she actively leads on raising the profile of the Charity Foundation through global corporate events, social media, and campaigns.

Vicki is passionate about the family business and its values. Working closely with long term humanitarian partners World Vision, striving to give opportunities to the most vulnerable and helping them to become self-sufficient.

Together we're creating change that lasts—today, tomorrow and for generations to come.

PM-International - PM We Care - Let's Make it Better
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Get involved

The business behind PM-International and the Team Partners using and selling our FitLine products are the thriving force behind PM We Care. With every product they buy or sell, PM-International gives an ‘Hour of Life’ to children and better chances while growing up. Interested in our products or want to become a Team Partner?

Click here.

Our area programs

We are engaged in regional development projects, called ‘Area Programs’ that are planned and implemented together with locals and run for approximately 15 years. Together with World Vision it is our main goal to empower people to help themselves. Currently PM-International supports 6 area programs in:

PM-International - PM We Care - Wasa Tanzania

1

Wasa, Tanzania 503 sponsored children

Focus on: Clean Water, Agriculture & Education

 

We support World Vision in training people in modern farming methods and enable them to start small businesses for additional income so that children can be adequately cared for. This also includes the construction, rehabilitation and maintenance of wells and water points for safe and clean drinking water in the communities and in schools.

2

Los Libertadores, Peru 695 sponsored children

Focus on: Living Conditions & Education

 

In Los Libertadores, the majority of the population is extremely poor with few opportunities to generate income. Many children never attended school. Our help focuses on supporting new income streams and improving the living conditions in the community as well as enabeling children to got to school.

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PM-International - PM We Care - Tshitshi Madabe Zimbabwe

3

Tshitshi Madabe, Zimbabwe 707 sponsored children

Focus on: Access to Water, Hygiene & Sanitation

 

In Tshitshi Madabe, households travel more than 4km to access water. We address this issue by improving access to portable water, hygiene and sanitation.

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PM-International - PM We Care Phnom Penh, Cambodia

4

Phnom Penh, Cambodia 512 sponsored children

Focus on: Hygiene & Health

 

Children and families in the slums of Phnom Penh suffer from the poor environment, promotion of hygiene and sanitation. We support World Vision in giving trainings that raise awareness on handwashing, safe water drinking and latrine using.

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PM-International - PM We Care - Amtali, Bangladesh

5

Amtali, Bangladesh 713 sponsored children

Focus on: Child Rights, Malnutrition & Access to Water

 

In Amtali region floods and other natural disasters occur frequently and the poorest part of the population that lives from agriculture and fishing suffers the most. Many families cannot even meet the basic need of their children. Together with World Vision, we ensure that the children are provided with food and health services, so that malnutrition and child mortality are reduced. In addition, we invest in education and enable parents to earn a higher income.

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PM-International - PM We Care - Mondi, Kenya

6

Mondi, Kenya 512 sponsored children

Focus on: Education, Access to Water & Income Opportunities.

In Mondi many people suffer from long dry periods. Families wander for months with their livestock in search of water and pasture. As a result, children miss school! Our goal is to provide people access to clean water for themself and their animals and create an effective learning environment for children.
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PM We Care - 6000 sponsored children in cooperation with worldvision
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Powerful stories from around the globe

Little known facts

Globally, 1 in 9 people is hungry or undernourished

Here is what we are doing…

Only 17% of children in low-income countries are enrolled in pre-school

Here is what we are doing…

250 Million children either don’t make it to grade 4 or lack the basic skills in reading, writing and math by the time they reach grade 4

Here is what we are doing…

6 km, a little more than 3.7 miles, is the average distance round trip women and children in the developing world walk for water

Here is what we are doing…
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