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FitLine Becomes Partner of Alpine Canada

Published:17th, September, 2020

Schengen/Luxembourg, May 12, 2019

PM-International AG with its nutritional supplement brand FitLine is the new official supplier of nutritional products of the Canadian Ski Association Alpine Canada (ACA). As of now, the company will supply the Canadian Alpine Ski Team, Canadian Ski Cross Team and Canadian Para-Alpine Ski Team with FitLine nutritional products.

“FitLine products are well-known across the sports world and now available in Canada. We value their commitment to clean sports and are excited that the FitLine products will keep our Canadian skiers supplied with the vitamins and nutrients they need for their fitness”, said Alpine Canada’s Chief Commercial Officer, Steve Wallace.

FitLine nutritional supplements are on the Cologne List® since it was founded in 2006. This initiative from the field of sports lists nutritional supplements that present a minimized risk of contamination from banned substances. The FitLine brand is well-established in international elite skiing: Besides Alpine Canada (ACA), there are already cooperations with the German Ski Association (DSV), the Austrian Ski Association (ÖSV) and the Polish Ski Association (PZN). 

“We are excited to welcome Alpine Canada as the fourth ski association we are collaborating with, especially as 100 years of ski racing is celebrated in Canada. Canada has a storied history of ski racing excellence with thrilling performances and inspiring athletes. We are confident that our partnership with the Canadian Ski Team will help us to promote the FitLine brand in Canada”, said Torsten Weber, Head of Sports Marketing at PM-International.

In the past three years alone, Alpine Canada achieved 106 World Cup podium finishes. As part of the partnership, PM-International will provide FitLine nutritional products to Alpine Canada and share its core competence and experience in sports nutrition with the association and its athletes. FitLine will also support athletes directly with downhill skier, Brodie Seger, Para-Alpine racer Alexis Guimond and Crystal Globe winning Ski Cross athlete, Kevin Drury.

Video statement by Steve Wallace, Alpine Canada’s Chief Commercial Officer:

About Alpine Canada:

Alpine Canada is the governing body for alpine, para-alpine and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship and World Cup athletes to stimulate visibility, inspiration and growth in the ski community. In 2020, Alpine Canada celebrates 100 years of rich tradition in competitive skiing in Canada.

For more information please contact:
Whitney Hunter I Manager of Communications Alpine Canada I 403-471-6032

About PM-International AG: PM-International AG is one of Europe’s largest network marketing companies in the areas of health, wellness, and beauty, based in Schengen, Luxembourg. In 2019, PM-International’s annual sales surpassed 1 billion US-Dollars for the first time.

Founded in 1993, PM-International AG develops and markets high-quality, premium dietary supplements and cosmetics through its own brand FitLine® – many of which have a patented technology. The Nutrient Transport Concept (NTC®) represents the company’s core competency: it delivers the nutrients exactly when they are needed and where they are needed – to the cellular level, from inside and out. To guarantee a continuous high product quality, the products are regularly and independently tested by TÜV SÜD ELAB. End customers can review the analyses directly on the TÜV SÜD ELAB website, by scanning the QR code on the product packaging. No other competitor offers this level of transparency.

More than 600 million FitLine® products have been sold worldwide. Many customers, including several top athletes, regularly make use of FitLine® products. At the same time, the corporate PM-International group is the official supplier of numerous large sports associations, such as the German Ice Hockey Federation (DEB), the German Ski Association (DSV), and the Austrian Sports Aid (ÖSH).

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